Wonderen Stroopwafels Holiday Pop-Up at Macy’s Herald Square New York

This holiday season, Wonderen Stroopwafels is excited to bring the authentic taste of Dutch tradition to Macy’s Herald Square. Our temporary pop-up locations can be found on the Mezzanine and the 9th Floor, offering you a unique opportunity to indulge in freshly made stroopwafels—the perfect treat to brighten your holidays.

Crafted using traditional Dutch techniques and finished with festive toppings, our stroopwafels make ideal gifts or personal treats for this special time of year.

Open to the public until January 1st, 2025, these pop-ups provide an exclusive chance to experience the warmth and flavor of our iconic stroopwafels while you shop. Whether you're searching for a thoughtful gift or simply want to enjoy a taste of the holidays, Wonderen Stroopwafels invites you to join us in celebrating the season. We look forward to sharing a piece of Dutch tradition with you and making your holiday moments even sweeter.